Read This: Green Marketing

I am currently reading the book on the right called Green Marketing: Opportunity for Innovation by Jacquelyn Ottman. Ottman is a consultant and a pioneer in green marketing. This book has great insight on the forces behind the green movement and how it effects marketing and business in general. I highly recommend this book to anyone interested in marketing, advertising or consumerism. It is an easy read with short chapters, case studies, and graphs. I was not able to find it at my local bookstores, so I ordered it from Amazon.

Happy Reading!